Emily in Paris

As Global Creative Marketing Director for Emily in Paris, I led the conceptual and creative direction for the global campaigns behind Seasons 3 and 4 — translating the show's evolution into bold, fashion-driven storytelling that blurred the line between entertainment and experience.

Season 3 reframed the series from 'guilty pleasure' to global obsession through editorial photography, immersive activations like a 'Little Paris' takeover in New York, and a real-world McDonald's France partnership reviving the McBaguette.

Season 4 expanded the world with a two-part campaign — Parisian glamour paired with an interactive Google Lens fashion integration, followed by a Roman-inspired chapter redefining the franchise's visual and cultural identity.