LA Closet Design — Brand Identity + Strategy
A global luxury design firm, finally dressed the part
LA Closet Design is unlike most design firms — it lives in the rarefied world of ultra-luxury closets, serving a global, high-net-worth clientele entirely through reputation and word of mouth. For nearly two decades, the business had never formalized a brand strategy, visual identity, or marketing system.
Working alongside Founder and CEO Lisa Adams, I defined their audience, clarified positioning, and built a comprehensive visual identity system that could flex across projects of all scales. I also developed a premium content strategy — hero films, social storytelling, and digital assets — that showcases the artistry of their work while strengthening long-term brand equity.
