Louis Vuitton — A New Light

Within every new Speedy P9 is a gold-plated plaque with an inscription of Pharrell Williams' personal mantra: 'the sun is always shining on us.' This concept campaign lifts the reimagined Speedy bag into warm, sun-washed skies as vibrant balloons carry it toward the light — reflecting the House's renewed sense of optimism, craft, and creative momentum.