Emily in Paris

As Global Creative Marketing Director for Emily in Paris, I led the conceptual and creative direction for the global campaigns behind Seasons 3 and 4—translating the show’s evolution into bold, fashion-driven storytelling that blurred the line between entertainment and experience. Season 3 reframed the series from “guilty pleasure” to global obsession through editorial photography, immersive activations like a “Little Paris” takeover in New York, and a real-world McDonald’s France partnership reviving the McBaguette from the storyline. Season 4 expanded the world with a two-part campaign—Parisian glamour paired with an interactive Google Lens fashion integration, followed by a Roman-inspired chapter redefining the franchise’s visual and cultural identity.