Game of Thrones The Epic Fan Experience

At the height of Game of Thrones’ cultural dominance, HBO staged its largest promotional event to date—The Epic Fan Experience—a one-night transformation of Brooklyn’s Barclays Center into the world of Westeros. More than 7,000 fans filled the arena to experience an advanced screening of the Season 4 premiere, surrounded by elaborate sets, original costumes, and rare props from the series. The entire space became an immersive world—complete with photo installations, interactive displays, and a chance to sit upon the Iron Throne itself. Surprise appearances by cast members and author George R. R. Martin electrified the crowd, while one lucky fan walked away with their own full-scale Iron Throne—valued at $30,000. Proceeds from the event benefited charity, extending the show’s reach beyond fandom into tangible impact. The result was more than a premiere; it was a cultural moment—one that turned television marketing into live, cinematic world-building at unprecedented scale.