Within every new Speedy P9 is a gold-plated plaque with an inscription of Pharrell Williams’ personal mantra: “the sun is always shining on us.” As Louis Vuitton’s Men’s Creative Director, Williams sees the sun as a symbol of possibility: a universal light meant to be shared and carried forward. This concept campaign brings that idea into form, lifting the reimagined Speedy bag into warm, sun-washed skies as vibrant balloons carry it toward the light. The imagery reflects not just a heritage icon stepping into its next chapter, but the House’s renewed sense of optimism, craft, and creative momentum under Williams’ vision.
