Netflix is a Joke Fest 2024 Portraits of Comedy

The Netflix Is a Joke Fest 2024 Talent Campaign evolved the event's identity into a full visual universe—bold, irreverent, playful and deeply character-driven. Using the festival’s vibrant palette and layered "sticker" design system, we built a world where every element felt alive with personality and wit. Partnering with SNL photographer Mary Ellen Matthews, we captured 25 of the world’s top comedians through cinematic portraits that blended humor, personality, and design in equal measure. Together, the photography and creative direction brought the brand world to life—uniting an unprecedented roster of talent under the unmistakable spirit and visual language of the largest comedy festival in the world.* *probably